selling is getting different!
you blame it on “Social Media” or the “New Normal,” many of
the old reliables just don’t matter any more.
are fewer “salesmen,” and they have to touch many more people
effectively. Today, you need to know how your offering works to
represent it effectively. More time spent knowing your offer means
less time drilling on sales techniques, chasing leads, developing
relationships. You need something that
starts working the same day you learn it.
to be “creating lists of people to contact” about your offer.
That Nigerian Prince conclusively proved you can reach just about
everyone through email. Didn't get him many sales, though. Didn't get
him any satisfied customers. Prospecting now
has to be about working with enough people who will want to buy your
offer, and working with them in a way you can afford.
Sales Funnel was
a way to measure how you were telling your prospects about your
offer. Do you really think your prospects aren’t already talking to
your customers, and those who didn’t become customers?
often are you a part of that conversation? Put another way, how many
of your transactions come to you as a surprise?
figured out why your prospects will want to communicate with you if
they don't need you to reach a perfectly acceptable decision?
buyers are finding what they want on the Internet. Completing the
sale in your favor requires extending the effective parts
face-to-face sales skills making the most of the leverage offered by
new communications tools.
Lab does that.
website is about the things that are working in selling today. If you
try them and they aren't showing results in a week or less, try
something else, or give us a call.