Business has changed. How your customer buys has changed as well. Sales Lab can change how you sell in the New Normal economy. Here's how: - We ask what
each client wants to accomplish through the sales process. Move
inventory. Maximize revenue. Grow repeat business. Initiate a new
offering.
Based on
what we learn, we take as much as appropriate from your
marketing collateral to support your goal.
Together we create the business case for the sale – why the
customer will buy – as benefits to the customer
Create usable sales
materials and handouts
Distill or create what can be used in each individual salesperson’s web and social media presence
Create and
participate in sales calls with your sales staff to
demonstrate the new message and use of supporting discussion and
materials, and to use the results for tuning.
Work with
your sales staff to use a simpler and more effective approach to closing
sales
Introduce
structured weekly status meetings
Ongoing
followup, using feedback from customers and sales staff about
customers’ and prospects’ comments and, as needed, a refresher about the process
Install
measured prospecting activities and simplified sales presentations
to increase the number of presentations. Modify based on prospect
response to increase the number of sales
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